No matter how large or small your company, you need to know what you need your marketing to deliver. It doesn’t have to be complicated, it doesn’t have to be expensive, but it does need to relevant and targeted.
Developing marketing strategies is one of the core offerings of B2B Marketing VP. After all, the 7 Marketing Ps really should be “Proper Planning and Preparation Prevent Pathetically Poor Performance”. That is planning for Promotion (the one everyone thinks of first with marketing), but also Pricing, Place (how you get your offering to market), Product (what your offering is), People (who is delivering the offering), Physical Evidence (if a service offering), Process (as Customer Experience is key in getting word of mouth referrals and repeat business). Nowadays, these are joined by one more P – Planet – how your company and offering affects the environment.
Sometimes you can be too close if you are in the company itself, or you just don’t have time, so ask B2B Marketing VP to help you out with your marketing strategy. We include SWOT analysis, PESTLE analysis, competitor analysis, buyer personas, DMU definition, stakeholder identification, as they all feed into the Ps mentioned above, which of course are wanted. BUT we do it in a no-nonsense way, to maximise your results, impact your bottom line (else why are you doing it?)