Don’t forget that your targets are interested in WIIFM (what’s in it for me), so make all communications relevant to the WIIFM. It may not be the points you want to stress about your product, but remove the perceived hurdles from the customer’s point of view and see the sales come in.


Know where you want to get to and then plan your activities to get you there. Concentrate on your own path not that of following your competitors every action.

Catrina Clulow

Marketing activity

Why are we doing this? When….? How….? Who ….? What…? Where….? The basic questions you need to ask for each marketing activity to decide whether to do it or not, no matter how big or small your company.

Catrina Clulow