What are the components of a marketing toolkit?

Just think about it for a second and see what you can come up with.

Done thinking?

Well some of the traditional things that you can use are: advertising (press, outdoor, radio and TV); direct mail/ direct email; exhibitions; leaflet drops; PR; seminars; shop window displays; telemarketing; website; workshops.

But what about the newer technologies, aren’t they just complicated and only for technophiles? Well things like blogs; social media (Facebook, Twitter, LinkedIn, Google+, Instagram and all the rest as they come and go (remember MySpace anyone?); webinars: These are not just for the techies amongst us (as I am proving here) but also a good way to have a dialogue with your customers and prospects; to help you build up a long standing relationship (after all it is 8x more expensive to acquire a customer as to keep an existing one as the old adage goes).