What are the components of a marketing toolkit?

Just think about it for a second and see what you can come up with. … … … Done thinking? Well some of the...

Communication

Communication‏ is as much, if not more, about listening as speaking. Don’t forget this as you develop your marketing communications strategies.

Targets

Don’t forget that your targets are interested in WIIFM (what’s in it for me), so make all communications relevant to the WIIFM. It may...

An Exhibition

Don’t just turn up to an exhibition and expect people to queue up to talk to you if you’ve not told them ahead of time...

Quality over quantity

Sometimes less is more! Always prioritise quality over quantity, whether leads, fans and followers or how many e-shots you send out. Catrina Clulow

Objectives

Know where you want to get to and then plan your activities to get you there. Concentrate on your own path not that of...

Marketing activity

Why are we doing this? When….? How….? Who ….? What…? Where….? The basic questions you need to ask for each marketing activity to decide...

Measures of success

Always have measures of success for each campaign, then measure and learn. There’s always something that can be improved in every marketing campaign whether...

Return on Investment

Want to know if you should do a specific marketing activity? Will the projected results earn you more money than leaving the money in...